The One Tactic That CHANGED my Marketing!
But, I DON'T KNOW WHAT TO WRITE!!!! Have you ever said this? Chances are, you have. Almost everyone I know has said this. Hell, I've said it!
In a world where we are all left feeling like we need to constantly churn out content faster than it's being consumed (and the consumption vs. shelf life is tough on social media platforms) having a mental block on WHAT ELSE you can possibly talk about seems normal.
Plus, content creation doesn't come naturally to everyone. And that is okay.
As photographers, creatives, artists, whatever...we tend to stick to what we know. Many times that is just facts. Random facts, tidbits of information, sales posts. And then we wonder why we get such low engagement and bookings off such boring content. We blame the algorithms, but...it's really us.
I'm a big believer in content as a marketing strategy, BUT, there is a tactic that goes along with content creation that MANY are missing. And once I started doing THIS...it really changed how I market my entire business. Plus, my marketing has been stronger, and I've gotten so many more leads, bookings, and just genuine connections from changing up my strategy.
So what is the strategy that changed my marketing?
Storytelling.
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𝑫𝒊𝒅 𝒚𝒐𝒖 𝒌𝒏𝒐𝒘...𝒕𝒉𝒂𝒕 𝑺𝑻𝑶𝑹𝑰𝑬𝑺 𝒂𝒓𝒆 𝒖𝒑 𝒕𝒐 22 𝒕𝒊𝒎𝒆𝒔 𝒎𝒐𝒓𝒆 𝒎𝒆𝒎𝒐𝒓𝒂𝒃𝒍𝒆 𝒕𝒉𝒂𝒏 𝒇𝒂𝒄𝒕𝒔?
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Why? Because while data can resonate with the rational brain, stories are what will resonate with the emotional brain. And as creatives who sell a niche service, WE are appealing to EMOTION, not logic, always.
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In order to get people to retain your information and truly connect with what you are saying, you need to combine storytelling WITH facts and information.
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𝙃𝙚𝙧𝙚 𝙖𝙧𝙚 THREE 𝙖𝙘𝙩𝙞𝙤𝙣𝙖𝙗𝙡𝙚 𝙩𝙞𝙥𝙨 𝙩𝙤 𝙝𝙚𝙡𝙥 𝙮𝙤𝙪 𝙗𝙚𝙜𝙞𝙣 𝙩𝙤 𝙞𝙣𝙘𝙤𝙧𝙥𝙤𝙧𝙖𝙩𝙚 𝙨𝙩𝙤𝙧𝙮𝙩𝙚𝙡𝙡𝙞𝙣𝙜 𝙞𝙣𝙩𝙤 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙖𝙣𝙙 𝙘𝙤𝙣𝙩𝙚𝙣𝙩:
So, now that you know, here are THREE actionable tips to help you begin to incorporate storytelling into your marketing strategy: ⠀
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𝗧𝗜𝗣 #𝟭 When something comes to mind, a memory of a story, event, or moment that you feel an emotional attachment or pull too, that you think is interesting or unique or that in any way relates back to your WHY....write it down and save it for reference later! We randomly think of things so often and then quickly forget them.
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𝗧𝗜𝗣 #𝟮 To expand on tip one, use a TRELLO board, a notebook, or whatever works for YOU, to keep a story bank. Separate from your content pillars or bank, these are stories you can go back to and tie into your content when you are creating! Even if you don't know how you will use it if you find it intriguing, put it in there!
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𝗧𝗜𝗣 #𝟯 Use voice memos or recordings to say things out loud as if you were speaking to a friend. Then, listen back and start taking note of how you speak in real life. This will help you write more naturally, and allow your writing to be more relaxed and genuine, less stiff
And a bonus tip for you...keep writing. Practice with writing exercises. And even if what you've written sucks, even if you aren't a great storyteller or writer, just keep practicing. Keep trying. I promise WITH practice it not only gets easier, but you'll get better. It's just like anything else, the more you exercise that creative writing muscle, the better it will get.
And don't say you don't have any cool, funny, or interesting stories. We ALL do. I promise. So get out there and start telling them!
