The Business Blueprint for Photographers

Learn the ART of BUSINESS and finally begin or grow your passion into a profitable career!

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Tell me...how many of these sound like your current situation? YOU...


➡ STRUGGLE to book "real" clients, you know, ones that aren't friends of family, or worse...ANY clients at all

➡ Want photography to be a REAL career, not just a hobby or side hustle

➡ Feel overwhelmed trying to do all the things from making a website to editing and more

➡ Are lowering your prices and value and attracting the WRONG clients

➡ Aren't sure how to take clients through the process from inquiry to booking and beyond

➡ Know you aren't charging enough, but aren't sure how to raise your prices AND book more

RUNNING A PHOTOGRAPHY BUSINESS WITHOUT THE PROPER SYSTEMS, STRATEGIES, & KNOWLEDGE IS LIKE TRYING TO BUILD A HOUSE WITHOUT ANY TOOLS!

I'm going to let you in on a little secret...

The one no one told you when you decided to pursue your dream of a creative career...the one your competition doesn't want you to know...

Most photographers end up in one of two scenarios:

1. suffering from significant burnout, but still brokeoverworked, exhausted, and underpaid. AKA working high volume for little pay with less than ideal clients.

2. Struggling to book any clients at all. Frustrated, confused, and totally clueless as to how to market and run an actual business.

Why?  

Because most photographers get into business to create. They believe that if they could just improve their work, craft or skill, then those dream clients would come knocking down their door...  

Sound familiar?  

And that is why most fail. 

Because they are focusing on the art and not the business

THE TRUTH IS...being good at what you do isn't enough.  

It's just not.  

Another secret: Most of our clients can't tell the difference between subpar and excellent work.  

So how is it that some biz owners are making major bank, booking out months in advance, and living their dream life?  

It's not because they are necessarily the best…(here comes the big revelation!!!)…  

It's because they are good at business!

I know you don't want to be like most entrepreneurs….because you were meant for something more, much more.

And I am going to help you get that.

What if you could fill your calendar with dream clients and make more money with your business? Now, what if I told you that you could begin building that dream business and start the journey towards the life you really want right now?!

Introducing...
The Business Blueprint for Photographers!

A UNIQUE ONLINE PROGRAM TO HELP YOU START, BUILD, AND GROW YOUR PHOTOGRAPHY INTO A PROFITABLE BUSINESS YOU LOVE!


WHAT YOU'LL GET: 

  • Access to my entire program which is a step-by-step proven model to create, build and scale your photography business. 4 modules with video lessons, workbooks, resources, and more! ($1,197 Value)
  • 3 kickass bonuses including 2 bonus mini-courses AND all my best templates and swipe files from emails to contracts! ($1,910 Value)
  • ALL future updates on the course and continued support from both myself and your fellow graduates inside the private affiliate group

TOTAL COURSE VALUE: $3,107

Pay in Full

797

  • Lifetime access to the entire program including videos, workbooks, and more
  • 3 killer bonuses, Catchy Content Course, Bite Sized Site course, and the templates and swipe files bundle 
  • Access to a private student only group where you can ask questions and connect with others
  • Monthly group coaching calls where you can submit questions to Lauren through December 2021
  • All future updates and additional lessons to the program
I'LL SAVE & PAY IN FULL!

6 Monthly Payments of

157

  • Lifetime access to the entire program including videos, workbooks, and more
  • 3 killer bonuses, Catchy Content Course, Bite Sized Site course, and the templates and swipe files bundle 
  • Access to a private student only group where you can ask questions and connect with others
  • Monthly group coaching calls where you can submit questions to Lauren through December 2021
  • All future updates and additional lessons to the program
PAYMENTS PLEASE!

What's Inside the Actual Course?

Module One

Pouring the Foundation to a Successful Brand

Want to create a sturdy, long-lasting, business? This is how you do JUST that! We'll begin with some mindset work, overcoming our fears, defining who we are (or want to be!) as artists, and then begin digging deep into all elements of our brand, and who our dream clients REALLY are! After this first section, you are going to see yourself, your business, and your client in an entirely new way. 

In module one, you’re going to learn:

  • Finding Your Voice: Who are you as a creative, artist, and business owner? We'll discuss how to be inspired, without copying, and how to discover your unique artistic voice.

  • Tackling Fear, Imposter Syndrome, and Comparisonitis: We'll face the mental blocks holding you and your business back head-on and overcome our fear of success.

  • Branding Introduction: The 3 must-have types of branding your business needs and the secret to attracting your ideal clients every time.

  • Emotional Branding: What are the emotional elements of your brand and how can you use them to grab your dream clients' attention and get them to BUY!

  • Visual Branding: Learn why a consistent brand is crucial to your success. We'll also get into a ton of resources on deciding on logos, colors, design, & more.

  • Branding Stories: How to write your brand's story in 6 easy steps, and the 3 types of stories your business should be telling!

  • Brand Personality, Core Values, & Vision Statement: In this bonus workbook, I'm going to show you exactly how to discover all three of these things for your business and why they are SO important to know! 

Module Two

Building the Framework with our Dream Clients

Once we know who WE are as a business and a brand, comes the next part. Who the heck are our DREAM CLIENTS?! Knowing both what we want to be known for and do AND our very specific target market and audience is KEY to having a successful business.

In module two, you’re going to learn:

  • Defining Your Target Market: Learn about the demographics, psychographics, and behaviors that make up your dream client and WHY it matters!

  • Defining Your Ideal Client: What are dream clients, why do they matter, and what are some of the big mistakes people make when trying to market to potential customers.

  • Your Ideal Client Avatar: I'll show you EXACTLY how to go step by step in creating in-depth client avatars that actually matter when it comes to knowing your dream clients. 

  • The BRIDGE Method: The method I use to really get my dream clients to feel seen, heard, and understood and to go, "WOW, it's like she is SPEAKING to me directly!"

  • Client Communication: The importance of good and effective communication in your business, and how to keep up with it when you are a busy business owner!
  • Customer Service: My favorite ways to improve the customer experience and how you can excel at delivering to happy customers who return and refer you again and again!
  • Introduction to Marketing: We are going to talk about the most effective (and least effective!) forms of marketing as a photographer and WHY you should be using VARIOUS marketing methods in your business at all times!

Module Three

Installing the Plumbing for a Profitable Business

It's time to talk about ALL things green! Money, sales, pricing, expenses. All your questions on the uncomfortable hot topics will be answered! We're going to cover EVERYTHING you need to know in ORDER to make an actual INCOME. Plus, we will dive into FAQ like should you tell clients before you raise prices, should you have prices on your website, how to set up collections, and more!

In module three, you’re going to learn:

  • Money Mindset: We are going to talk about vital money mindset shifts like overcoming blocks, celebrating wins, and setting goals so we can shatter the income ceiling.
  • Expenses: Learn the BIG mistake most artists make when it comes to pricing, the two kinds of expenses you need to know, and how to calculate how many hours you are ACTUALLY working. 
  • Pricing for Profit: Hard truths, 3 things to consider when choosing your pricing structure, and how to get rid of your guilt for charging your worth!
  • Photography Pricing Structures: We'll discuss in-depth the pros and cons of the most popular pricing structures for photographers including shoot and burn online galleries, and in-person sales. 
  • Your Guide to Raising Prices: How to know when it's time to raise your prices and reasons to NEVER charge more. I'll also answer common questions like how to change pricing without losing ALL your clients, should you tell clients before you raise your prices, and list prices on your website? 
  • Pricing Menus: I'll show you how to create pricing menus for both digital and print products that will increase sales based on psychology-backed methods. 

Module Four

The Finishing Touches to Wow our Audience

NOW comes the FUN PART! Putting the finishing touches on our business and brand is going to be all the things that are going to help us on the day-to-day operations side. Organization, workflows, contracts and policies, and all these programs to use to 'make life easier'?! Yeah, it's overwhelming all the things you need to have and do, but I'm going to walk you through it step by step so you are able to choose what will work best for YOU and YOUR business!

In module four, you’re going to learn:

  • Photography Workflows: The importance of workflows, and how to create both a pre and post-session workflow that keeps you organized and consistent with every client. 

  • Contracts & Policies: The difference between a studio policy and a contract. Common policies your business should have, as well as things to always address in your contract!
  • Suggested Softwares, Tools, & Apps: There are a LOT of shiny tools out there, how do you know which one to pick and what is best for you? We'll go over all your options, what they do, and where to start.
  • Organization and File Storage: A quick look into how to easily organize your business so you don't get overwhelmed with digital clutter!
  • Welcome Guides and Client Prep: What goes in a client welcome guide? How do you make one? How do you prep clients for a successful session? We'll cover all of that here!
  • Time Blocking & Productivity: You are going to learn how to get MORE DONE in the SAME amount of time! We'll look at productivity tips, circadian rhythms, time blocking, and a few apps I love to use for to-do lists!
  • How to Get Raving Reviews: How I ask my clients for reviews, the exact questions I ask to get unique and moving testimonials, and how I use these in my business.

Oh, Did I Mention the Bonuses? 

YEP... YOU'LL ALSO GET YOUR HANDS ON THESE KICKASS BONUSES FOR FREEEE!

TOTAL VALUE OF BONUSES: $1,910

BONUS 1

Templates & Swipe Files

Get copies of my most valuable email, contract, and more templates and swipe files I currently use in my own business or have in the past! How I respond to inquiries and other emails, what I include with my galleries, contracts and policies and more! 

($297 value)

BONUS 2

Bite-Sized Site Course

In this bonus mini-course, I'll go over best practices for your website overall, why you need one, FAQ, and take you page by page on what to include and how to set up each page of your website. We'll cover all the most important pages including your home, contact, about, and services page. You'll get training videos AND a workbook.

($497 value)

BONUS 3

Catchy Content for Creatives

One of my favorite ways to organically MARKET my business is CONTENT! I love it so much, I made an ENTIRE course on it! You'll get access to this entire EXTRA course for my in depth strategy and system to content creation and marketing. This course is filled with videos, templates, and a workbook.

($1,116 value)

The Business Blueprint for Photographers 

WHAT YOU GET:

  • Access to my entire program which is a step-by-step proven model to create, build and scale your photography business. 4 modules with video lessons, workbooks, and resources!($1,197 Value)
  • 3 kickass bonuses including 2 bonus mini-courses AND all my best templates and swipe files from emails to contracts ($1,910 Value)
  • ALL future updates on the course and continued support from both myself and your fellow graduates inside the private affiliate group

TOTAL COURSE VALUE: $3,107...BUT YOU CAN START TODAY AND GET FULL ACCESS FOR ONLY 197!

Pay in Full

797

  • Lifetime access to the entire program including videos, workbooks, and more
  • 3 killer bonuses, Catchy Content Course, Bite Sized Site course, and the templates and swipe files bundle 
  • Access to a private student only group where you can ask questions and connect with others
  • Monthly group coaching calls where you can submit questions to Lauren through December 2021
  • All future updates and additional lessons to the program
I'LL SAVE & PAY IN FULL!

6 Monthly Payments of

157

  • Lifetime access to the entire program including videos, workbooks, and more
  • 3 killer bonuses, Catchy Content Course, Bite Sized Site course, and the templates and swipe files bundle 
  • Access to a private student only group where you can ask questions and connect with others
  • Monthly group coaching calls where you can submit questions to Lauren through December 2021
  • All future updates and additional lessons to the program
PAYMENTS PLEASE!

What would it be like to have more freedom? More time? To turn your passion into a full time, profitable career that you loved?!

Go From... 

Frustration and overwhelm

Being overworked and underpaid

Struggling to book clients

Doing it all on your own

To...

Confidently charging MORE

Knowing how to RUN A BUSINESS

Working with DREAM CLIENTS

Having a business you LOVE

HAVE WE MET?

I'm Lauren Grayson.

After nearly a decade of being a full-time professional photographer, I can tell you the ONE secret that changed it all for me was that having a passion for the art of photography WAS not enough to keep a photography business going.  

I started my business in a tiny 570 square foot apartment as a single Mother with an old, outdated DSLR, and a laptop that barely worked.  

Truth be told, looking back, I had no business in starting a business. But, I had big dreams, goals, oh...and, I had just lost my job.  

I worked my ass off and quickly learned that creativity just wasn't all that was going to be needed to survive

I was going to need to learn the ins and outs of the business world if I was going to avoid getting another 'real' job I hated.

And so I did…and I watched my entire business transform in ways I could have never imagined. I doubled, then TRIPLED my previous income working a traditional full time job.

I spent years learning from business educators outside of the photography world. Now, I've put that education into creating a roadmap specifically for other creative entrepreneurs to grow their service based business. 

 

What Past Students Have to Say...

Taryn, Taryn Schultz Photos

"I took one of Lauren's courses when I first started and it changed everything for me so I felt like the Business Blueprint would help me get out of my rut. I took marketing in college, but I was never able to have it cross over to my business. This course is awesome because it's everything important broken down into understandable dialogue and it's easy to know how to implement it into your business."

 

Cynthia, Cynthia Dawson Photography

"Before taking the Business Blueprint, I didn't find any success with the advice I was given. After working with Lauren, I realized that all aspects of my business are connected. Lauren's encouragement to bridge the disconnect I was feeling in how I was presenting myself to my clients and on social media motivated me to start opening up more. The content of this course is fantastic! I loved learning about my ideal client and storytelling, as well as what to include on each page of my website."

Melissa, Melissa Anne Photography

"I love how open Lauren is with everything. I loved the content of this course because even though I have heard some of it before, you really made things click with me so I could actually make it work for me. Since the program and implementing the strategies, I have noticed more engagement on social media, and inquiries are booking more than before. Clients are happy with the communication and quicker galley delivery with my new system!"

Amanda, Amanda Peasley Photography

"I loved seeing how Lauren does things. I was eager to dig into the new material each week and learn more from her! I actually finished the lessons! Since this course, I feel so much more organized and I've been able to create prep and styling guides, a referral program, feedback forms, and more!"

 

Who is The Business Blueprint For?


➡ You want to quit your day job or go full time. Your 9-5 sucks. Like, majorly sucks. You wanna go full time with your dream job, but you have to actually be making a profit off of this gig in order to do so. This course is exactly what you need!

➡ You're overworked, exhausted, and underpaid. If you are working your tail off for such little return, undercharging out of fear, and tired of missing out on life with your friends and family. It's time for a business overhaul that frees you from overwhelm! This course is just the thing to kick your business into the right gear and level up your game.

➡ You're passionate about your craft, but have no idea how to run an actual business. Then you are standing EXACTLY where I stood years ago! Most creatives get into business for the passionate side of things, not the business side. I GET IT! I've been there! But don't waste years trying to figure this out on your own when I've already put in the work to figure it out for you!  

Enroll in The Business Blueprint for Photographers today!

 

THIS IS THE COURSE YOU CAN'T AFFORD NOT TO TAKE.

MY ENTIRE STEP BY STEP PROVEN STRATEGY AND METHOD THAT HAS HELPED CREATIVES LIKE YOU TURN THEIR HOBBY INTO A PROFITABLE, FULL-TIME CAREER!

  • Access to my entire program which is a step-by-step proven model to create, build and scale your photography business. 4 modules with video lessons, workbooks, and resources!($1,197 Value)
  • 3 kickass bonuses including 2 bonus mini-courses AND all my best templates and swipe files from emails to contracts ($1,910 Value)
  • ALL future updates on the course and continued support from both myself and your fellow graduates inside the private affiliate group

Pay in Full

797

  • Lifetime access to the entire program including videos, workbooks, and more
  • 3 killer bonuses, Catchy Content Course, Bite Sized Site course, and the templates and swipe files bundle 
  • Access to a private student only group where you can ask questions and connect with others
  • Monthly group coaching calls where you can submit questions to Lauren through December 2021
  • All future updates and additional lessons to the program
I'LL SAVE & PAY IN FULL!

6 Monthly Payments of

157

  • Lifetime access to the entire program including videos, workbooks, and more
  • 3 killer bonuses, Catchy Content Course, Bite Sized Site course, and the templates and swipe files bundle 
  • Access to a private student only group where you can ask questions and connect with others
  • Monthly group coaching calls where you can submit questions to Lauren through December 2021
  • All future updates and additional lessons to the program
PAYMENTS PLEASE!

Frequently Asked Questions